GLOBAL MARKETING CONSORTIUM 2021






The AIM-AMA Sheth Foundation Doctoral Consortium aims to provide a platform to share and to stimulate new thoughts, approaches, and quantitative/ qualitative investigations in the dynamic field of Marketing to advance the extant knowledge in the field. The consortium brings together...

HIGHLIGHTS OF THE CONSORTIUM

80+

Leading Marketing Faculty

5

Master Classes

3

Global Cafes

Learning Opportunities

CO-CHAIRS

Prof. A Parasuraman

Prof. A Parasuraman

Pro-Chancellor, Vijaybhoomi University, India

Mentor, AIM-Parasuraman Center for Service Excellence, Jagdish Sheth School of Management, India

Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USA

Prof. Atish Chattopadhyay

Prof. Atish Chattopadhyay

Professor of Marketing and Director, Jagdish Sheth School of Management, India

Vice- Chancellor, Vijaybhoomi University, India

TRACKS

B2B and Sales

Branding and Brand Management

Consumer Behavior

Cross-cultural and International Marketing

CSR and Cause-related Marketing

Customer relationship/engagement

Innovation

Modeling and Empirical Analysis

Marketing Strategy

Service Marketing

RESOURCE FACULTY

Featuring 80+ Leading Marketing Professors

ORGANIZING COMMITTEE

Prof. Denish Shah

Barbara and Elmer Sunday Associate Professor of Marketing, Director of the Social Media Intelligence Lab and Co-Director of the Marketing (CMO) RoundTable, Georgia State University, USA

Co-Convenor, Doctoral Consortium

Chair- Global Café

Prof. M Sivagnanasundaram

Associate Professor and Chairperson (Marketing), Jagdish Sheth School of Management, India

Co-Convenor, Doctoral Consortium

Mr. Jayant Shah

Executive Director

Academy of Indian Marketing (AIM)

Mr. Geo George Philip

Head-Operations

Research Resource Centre

JAGSOM

Join one of the World's top Global Marketing Consortiums